Our ethos was that by empowering citizens to both own and share their data at will with their carers, they were enabling faster, more transparent, and more proactive care.

Then, we would investigate what the carer's or patient's journey was already. What their ideal path to care was, and then help our clients align with existing mechanisms, tools, and decision points in care to reduce or eliminate bloat – rather than pile on yet another tool.

Visual examples are sparce here due to NDAs, but my portfolio includes :

— Formulary Intervention tools. I worked with a pharmacy's existing software they used to recieve orders from carers and prescribe, designing in mechanisms that would anticipate an insurance's preferred brand, the doctor's referred brand, and also suggest any cheaper generics that might be available. This choice was then made available to the patient both at point of contact and through their existing pharmacy app.

— Heart and Continual Glucose Monitors, building design and technology into the fabric of a patient's everyday life – and tools for doctors to know when to intervene.

— Multiple Electronic Health Records specializing in telecare and user directed behavioral nudges that let them guide their own care journey and share their EHR with whoever they needed.

— Long-term health insurance providers, a service only made possible through proactive care and conservation of resources by preventing small health issues from becoming major ones down the road. This was accomplished by analyizing their customer's data, building key signifiers around developing chronic conditions, and then proactively offering care and resources. This enabled their curstomers to live longer, healthier lives and preserve resources otherwise spent on in-patient care.